Feedback #6: Orléans
MARSHALL MCLUHAN AND THE ARTS
Feedback to the Future
03.2021 – 04.2021
10.2020 — 01.2021
Feedback #6: Orléans
ESAD Orléans, and several other spaces in Orléans
Marshall McLuhan and The Arts
Feedback to the Future

An exhibition and series of events, performances, happenings and workshops, Feedback #6 is a medium in its own right. Marshall McLuhan claimed that we are always living in a ‘rear view mirror’. Unable to experience the strangeness and unfamiliarity of our contemporary technical environment for what it is, we recourse to paradigmatic iconography from the past. Instead of seeing the radical potential of the internet, we use it to consume videos and movies. ‘the content of a new medium is always an older medium’ another famous remark from McLuhan. Our project in Orleans is hosted by experts of obsolete and outmoded technologies. Together we will look at the future that was possible then, and through the utopia embodied in their antique and obsolete devices, the prospects for us living in the now.

‘Most people, as I indicated, still cling to what I call the rearview-mirror view of their world. By this I mean to say that because of the invisibility of any environment during the period of its innovation, man is only consciously aware of the environment that has preceded it; in other words, an environment becomes fully visible only when it has been superseded by a new environment; thus we are always one step behind in our view of the world. Because we are benumbed by any new technology–which in turn creates a totally new environment–we tend to make the old environment more visible; we do so by turning it into an art form and by attaching ourselves to the objects and atmosphere that characterized it, just as we’ve done with jazz, and as we’re now doing with the garbage of the mechanical environment via pop art. The present is always invisible because it’s environmental and saturates the whole field of attention so overwhelmingly; thus everyone but the artist, the man of integral awareness, is alive in an earlier day. In the midst of the electronic age of software, of instant information movement, we still believe we’re living in the mechanical age of hardware.’
— Marshall McLuhan in Man and Media, Playboy Interview 1969

Artists: Stéphane Degoutin & Gwenola Wagon, Martin De Bie, disnovation.org, Benjamin Gaulon & Nø School, Harun Farocki, Martin Howse, Mogens Jacobsen, Ioana Vreme Moser, Pamal_Group, Olivier Perriquet, ∏-Node, rybn.org and others

The project ‘Feedback #6: Marshall McLuhan and the Arts’ at ESAD Orléans (2021) is the sixth station of the recursive exhibition program, which includes presentations in The Hague (2017), Leipzig (2017), Berlin (2018), Karlsruhe (2018), Windsor (2019), Detroit 2019 and Frankfurt (2020) and Toronto (2021).

Feedback: Marshall McLuhan and the Arts is conceived by West Den Haag and curated by Baruch Gottlieb.

In collabroation with: ESAD Orléans: Orléans Métropole, La Labomédia (Orléans), Antrepeaux (Bourges), ENSA Bourges, Les Beaux-Arts De Paris, POCTB (Orléans), ENSAD-Lab (Paris), ENSAPC (Cergy), Les Tanneries (Amilly), Le FRAC Centre.
With the participation of oisnovation.org (Paris), Π-Node (Paris), EMA Fructidor (École Supérieure d’Art De Châlon), rybn.org (Paris), Université De Paris 8, Les Éditions Hyx (Orléans).